Believe it or not, we started with books—specifically ebooks and audiobooks being sold to libraries.
Turns out, libraries don’t just buy books—they overpay for them. While you and I might snag a bestseller for $14.99, libraries are often charged five times that amount—and to make matters worse, they don’t even own the digital books outright. They have to keep repurchasing them every couple of years. All while their budgets are being slashed.
Naturally, we thought, “This is ridiculous. Let’s fix it.”
But here’s the catch: fixing it wasn’t a tech problem—it was a legal one. The solution required legislation, not software. So while we waited for the gears of bureaucracy to slowly turn, we started digging into Amazon’s role in book sales.
Amazon sells 450 million books a year and holds 80% of the online book market. That means they have an insane amount of data about what people read, buy, and love. And that got us thinking…
What does Amazon know about our purchases?
That’s when things got interesting.
We tried to download our own Amazon purchase history. Sounds easy, right? Nope.
First, we had to hunt for the right page to request the data. Then, Amazon told us it would take up to a month to receive it. And when we finally got the files? They arrived in multiple zip folders filled with huge, messy, practically unreadable CSV files.
For fun (read: frustration), we tried the same with TikTok. Instead of useful insights, they sent us a bunch of notepad files with cryptic links to videos we’d watched—but no context. What were we supposed to do with that?
That’s when it hit us:
This isn’t just about books. This is about all consumer data.
The average person generates 2.3 GB of data every day just by existing online—shopping, searching, streaming, and scrolling. But instead of you controlling that data, it’s locked away by Amazon, Google, TikTok, and the rest of Big Tech. They treat your data like their personal goldmine—using it to power their AI, boost their profits, and make decisions about you, without including you.
We think that’s broken.
So we started building a better way.
What if you could take back control of your data?
What if it was usable, standardized, and portable—so you decide how it’s shared, who benefits from it, and what you get in return?
That’s what we’re working toward.
Our apps are the first step, giving you the tools to extract, visualize, and benefit from your data. Because in the future, your data shouldn’t be something tech giants own—it should be something you control.
And that future starts now.